Eddie Carrara

 As you wait for your vehicle to be fixed, the service adviser will escort you to the waiting room where there is coffee, tea, hot coco, doughnuts, muffins and entertainment, like magazines, games and TV, can you see it?  Do you have a clear picture in your mind?

Some dealerships will have a TV monitor in the waiting room which has a message to the waiting customers, a message that would say something like; "Our used car inventory is running extremely low, here are a list of vehicles that are in high demand but low in our inventory" The vehicles that are low in the dealerships inventory, just so happen to be the vehicles that are coming in for service, YOUR CAR!

Because these used cars are in such high demand,  the dealerships is willing to give you the very best trade- in value for your vehicle and put you into a brand new car for the same low monthly payment!  See one of our sales people for more details. Who wouldn't fall for this scam? You're driving around an older vehicle, and you would love to be driving a new vehicle with less problems, who wouldn't?  And for the same monthly payment you're already paying with the very best trade - in price on your vehicle, it's a no brainer!

Dealership Subliminal Messages 

This dealership sales scam is not ripping you off, they are offering you to trade up on your vehicle to a newer one, it's actually quite ingenious, and it's almost like using subliminal messages in their advertising.  The only problem I see with this advertising is the trickery to the unknowing customer.  The customers in the waiting room have no idea that all the vehicles on this list come from the list of vehicles coming in for service on that day, it doesn't matter if your vehicle is only two years old, it will show up on the screen.

I had no idea this was happening in our dealership, then, one day my mom was in the waiting room while I service her car.  She would usually wait in the garage and visit with me, but it was extremely hot that day, so instead of waiting in the garage, she decided to go have a seat in the air conditioned waiting room with all the free goodies.

 After I was done, I went in to get her, she pointed to the TV and asked if she should trade her car, then she pointed out the message on the screen, that's when I notice the dealership sales scam. I wasn't surprised, but it sure opened my eyes to a whole new way of marketing.

Being perceptive to what's going on around you can really facilitate your decisions.  If you knew the list of vehicles up on the screen were from the service appointment schedule, I bet you would have second thoughts about trading in your old vehicle. Like I said, the dealership is not ripping you off, but it's a sneaky way of doing business, so buyers beware of dealership sales scams like this!

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