In what is a first in both the motorcycle and tattoo world, freestyle motocross icon Carey Hart used a unique ink to have his son's name permanently inscribed on his neck.
Indian Motorcycle created the tattoo ink from carbon extracted from a sample of tire rubber obtained from a burnout Hart performed on his bike. Toxins were removed to ensure safety and the carbon was sterilized before Carey’s son’s name, Jamison, was tattooed on his neck. This makes Carey Hart the first known recipient of a tattoo from their motorcycle.
The Indian Motorcycle Ink will be used exclusively at Franco Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning July 11th until the ink runs out and is gone forever.
Talk about dedication to son, ink and the Indian brand!
Here's a video and a few more pictures.