Vespa Puts Fashion in Scooter Wear


Introduced earlier in May in Milan, Vespa is referring to their gear and apparel line as the Vespa Lifestyle collection. And what a collection it is with everything from polo shirts to bomber jackets to helmets and other technical accessories. Leave it to the Italians to take this kind of thing seriously and do so well at it.
Vespa said all of the gear and apparel in the Collection were designed to be functional while riding and comfortable for everyday use and daily activities. Given that Vespa and related scooter owners are more likely to be urban dwellers using their two-wheeler for transport to both work and play, this approach makes sense.
The company said that features such as reflective details to increase night visibility, colored wind-resistant lining, innovative rain-protection materials, and rubber water resistant zips increase safety and versatility.
The men's and women's rain-protection bomber jackets and the men's and women's sweatshirts in neoprene with wind-resistant lining anchor the entire line up.

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Reaching out to a different market I see


@aheinrich looks like a cool new line of gear, tailored do different kinds of people